Bachelor of Marketing and Public Relations
Bachelor of Marketing and Public Relations
While marketing and public relations are both valued disciplines in their own right, a degree that combines them is a potent offering. This skills-based degree program includes a general introduction to business practice before moving onto more specific skills, such as professional writing, consumer behaviour, advertising and promotion, used by…
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COURSE DESCRIPTION
While marketing and public relations are both valued disciplines in their own right, a degree that combines them is a potent offering. This skills-based degree program includes a general introduction to business practice before moving onto more specific skills, such as professional writing, consumer behaviour, advertising and promotion, used by today’s marketing and PR practitioner.
The Bachelor of Marketing & Public Relations provides a comprehensive training in two sought-after business disciplines. Whether you choose to study on a full-time or part-time basis you will learn some foundation business skills such as accounting, management, business communication, business law, and business information technology before embarking on a range of courses which focus more specifically on the latest theories of marking and public relations.
Here at The University of Notre Dame Australia, we are proud to combine practical skills with
individual-focused tuition. This ensures that each and every one of our graduates enters the
workplace, ready to thrive and succeed. Students also benefit from our long-standing relationship
with the business community in Sydney – which means that you can complete your 150 hours of
workplace internship at some of Australia’s most respected and high-profile companies.
As the only integrated marketing and public relations degree in NSW, our graduates are all eligible to join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA).
Career Opportunities
The following careers are open to graduates of this program:
- Advertising and promotions
- Corporate communication
- Events and entertainment
- International marketing
- Management
- Market research and consulting
- Marketing
- Media planning
- Public relations
- Recruitment
- Retailing
- Tourism
Fremantle Campus
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media channels.
Why study this degree?
Here at The University of Notre Dame Australia, we are committed to delivering qualifications that combine practical components such as regular guest speakers, field trips and internships, with a strong focus on theoretical and ethical studies.
Throughout this three-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Furthermore, our Business Internship provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.
The combination of Marketing and Public Relations subjects provides graduates with a holistic and comprehensive skill set which makes them especially valuable to employers. You can expect to gain employment in a wide range of areas including advertising, public relations, professional communication, account manager and event management.
Career opportunities
The following careers are open to graduates of this program:
- Advertising executive
- Social media manager
- Media manager
- Event manager
- Fundraiser
- Tourism
- Public relations executive
- NGO advisor
- Brand manager
REQUIREMENTS
Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to country.
IELTS (Academic) – 6.5 overall, with no individual band score lower than 6.0; CAE/CPE – 176 overall, with no individual band score lower than 169; PTE Academic – 58 overall, with no individual band score lower than 50; TOEFL (iBT) – 84 overall, with no score lower than 21 in writing and no other band score lower than 17.
EDUCATIONAL INSTITUTION
The University of Notre Dame Australia is a leading institution in Australia. It offers a range of undergraduate and postgraduate programs in arts & sciences, business, philosophy & theology, education, law, nursing & midwifery, physiotherapy, medicine and health sciences. The University has campuses in Sydney, Perth and Broome. It also has seven additional Clinical Schools in New South Wales and Victoria, which are part of its School of Medicine. The institution has one of the highest graduate employment rates in the country. During their time studying, students are offered individual career support, covering everything from CV writing to brushing up on their interview skills.
