Master of Marketing
Master of Marketing
Marketing plays a central role in understanding the needs of different groups of people in different places across the globe. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master’s covers the cutting edge…
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COURSE DESCRIPTION
Marketing plays a central role in understanding the needs of different groups of people in different places across the globe. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master’s covers the cutting edge topics you need to work as a marketing manager, from digital to analytics. The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Course structure
Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units.
Why study this course?
You’ll develop a strategic understanding of marketing’s role in firms and society.
You’ll engage with a diverse School of experts working on cutting-edge marketing problems.
You’ll build networks with industry collaborators and classmates from around the world.
You’ll learn to
Apply essential communication skills across various media.
Use analytical skills to interpret trends and marketing effectiveness.
Learn how to approach emerging business problems creatively.
Career Pathways
This degree will lead to senior level careers in many areas, including:
Sales management
Sales account management
Promotions and events management
Branding and advertising
Public relations
Market research and analysis
Product development
Management consulting
Further Study
After three years’ relevant work experience, students may choose to pursue a Master of Business Administration (MBA).
REQUIREMENTS
(1) To be considered for admission to this course an applicant must have—(a) a Bachelor’s degree, or an equivalent qualification, as recognised by UWA; and either:(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or(c) at least two years professional experience in a relevant occupation; or(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
English language requirements:
TOEFL (paper-based): 570 with a Test of Written English (TWE) of no less than 4.5
IBT TOEFL (Internet-based test score): 82 with 22 for writing, 20 for speaking, 20 for listening, and 18 for reading
IELTS (Academic): 6.5 (no band lower than 6.0)
Cambridge Certificate of Proficiency in English: C pass
Cambridge Certificate in Advanced English: B grade
Pearson Test of English (PTE) (Academic): Overall score of 64 with a minimum score of 64 in the Reading and Writing sections, 59 in the Speaking section and 54 in the Listening section
EDUCATIONAL INSTITUTION
The University of Western Australia (UWA) is a proud member of the Group of Eight and is the only university in Western Australia to be ranked in the world top 100 universities (QS World University Rankings 2023).UWA’s main campus is located in Perth, Western Australia and is home to more than 23,000 students. Perth is Australia’s fourth-largest city with over two million people from a variety of cultures worldwide, a strong economy and vibrant lifestyle. Perth is one of the country’s most affordable cities, the closest major Australian city to Asia, and in the same time zone as most of Asia.
