Bachelor of Fashion Marketing and Enterprise
Bachelor of Fashion Marketing and Enterprise
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution. This course teaches you how…
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COURSE DESCRIPTION
A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
Learning outcomes and Work-Integrated Learning
Distinguish between ethical and unethical marketing and enterprise management practices.
Understand and explain the fashion industry’s impact on local and global communities.
Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
Independently and creatively solve unpredictable and/or complex marketing and management problems.
Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
Undertake 120 hours of experience by completing an internship or working on a live brief.
Career opportunities
Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.
Potential career paths
Brand Manager
Digital Manager
Marketing Manager
Product Developer
Fashion Buyer
Merchandise Planner
REQUIREMENTS
Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent
OR
Australian secondary school certificate, or equivalent Senior Secondary qualification, or Baccalaureate Diploma
Academic IELTS 6.0 (no band less than 5.5) or equivalent
OR alternative entry requirements may be available. Alternative entry may include assessment and approval of prior study, or successful completion of a readiness assessment.
EDUCATIONAL INSTITUTION
Torrens University Australia was designed with one purpose, employability. It’s at the centre of all that the university does, with industry relevant courses taught by leading experts. The university has strong connections, offering industry placements with more than 3,600 industry contacts.Built on the strong foundations of distinguished schools and colleges, such as Billy Blue College of Design and Blue Mountains International Hotel Management School, Torrens University is Australia’s fastest growing university. All the university’s undergraduate and postgraduate courses are designed with industry, for industry.With faculties in Design and Creative Technology, Business, Hospitality, Education and Health. Torrens University offers flexible higher educational study options on-campus, online or a hybrid of both.
