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Bachelor of Communication and Media (Marketing Communication) (ARB103.1)

Bachelor of Communication and Media (Marketing Communication) (ARB103.1)

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your…

Categories
Business And Administrative Studies, Media, Social Studies And Communications
University of Canberra

COURSE DESCRIPTION

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

align the production of professional marketing communication with industry requirements, standards and global best practice
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Career opportunities

Advertising account executive
Advertising campaign manager
Advertising traffic manager
Account coordinator
Account planner
Brand manager
Digital advertising sales manager
Digital advertising specialist
Events manager
Marketing manager
Marketing consultant
Marketing analyst
Product manager
Media coordinator
Media planner/buyer
Art director
Illustrator
Copywriter
Sales agent
Social media coordinator
Direct marketing coordinator
Media analyst
Promotions manager
Sponsorship coordinator
Web analytics consultant
Website designer

EDUCATIONAL INSTITUTION

University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.

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University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.

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