Bachelor of Digital Marketing
Bachelor of Digital Marketing
The Bachelor of Digital Marketing equips graduates with a solid grounding in the emerging and ever changing fields of digital marketing and advanced marketing analytical, areas much needed for organisational survival, success and revival. The course will prepare students to take on roles such as a marketing manager, social media…
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COURSE DESCRIPTION
The Bachelor of Digital Marketing equips graduates with a solid grounding in the emerging and ever changing fields of digital marketing and advanced marketing analytical, areas much needed for organisational survival, success and revival.
The course will prepare students to take on roles such as a marketing manager, social media marketing manager, digital marketing specialist and/or digital marketing analyst with leadership responsibilities and analytical skills for creating a more sustainable business environment influencing regional, local and global economies.
Course Aims
The Bachelor of Digital Marketing will create professionals with transferable knowledge to solve contemporary problems with an emphasis to achieve overarching business efficiencies by effective integration of business operations with various digital platforms. The course will prepare students to develop a holistic appreciation for social media analytics, real-time communication, global marketing trends, local adaptation strategies and omnichannel experiences. The course is designed for students to become digital marketing professionals leading marketing, sales, operations, analytics, research and management to drive strategic decision-making and to boost business outcomes.
Learning outcomes
- demonstrate an in-depth knowledge and coherent understanding of digital marketing processes with broader marketing theoretical underpinnings and their application to real-world contexts;
- use foundational, technical, collaborative and communication skills, tools and digital technologies to communicate persuasively with a range of stakeholders;
- apply critical thinking, logical argumentation and in-depth analyses to cohesively understand complex real-world marketing and/or business problems and offer solutions;
- identify relevant information drawn from a range of internal and external sources to progress data analyses and syntheses to investigate complex business issues;
- evaluate and demonstrate judgement in formulating responses to complex, social, cultural, digital and ethical issues;
- demonstrate a preparedness to engage in continuous learning and reflection to help inform professional practice; and
- demonstrate ability to work independently and collaboratively with others to generate solutions to contemporary business problems.
REQUIREMENTS
For direct admission into undergraduate courses offered by UNE you must have completed an educational qualification considered to be at least equivalent to completion of Year 12 in Australia. Entry requirements vary from country to country
An IELTS (Academic) overall score of at least 6.0 with no sub-band less than 5.5; or equivalent TOEFL score of at least 213 in the computer-based test; or at least 79 in the internet-based test with no less than 22 in the written component; or a PTE Academic minimum overall score of 57 with no skill less than 50;
EDUCATIONAL INSTITUTION
The University of New England was originally formed in 1938 as the New England University College, a College of the University of Sydney. It became fully independent in 1954. The university is located on several sites in Armidale, NSW. All the programs are offered via the four faculties: Arts; Economics, Business and Law; Education, Health and Professional Studies; and The Sciences; these faculties incorporate 18 teaching schools. Research is offered in the areas of rural science, agricultural economics, geology, educational administration, linguistics, archaeology, etc.
