Master of Communication
Master of Communication
Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries. The Master of Communication combines fundamental and advanced training in planning, implementing and evaluating communications strategies with a strong focus…
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COURSE DESCRIPTION
Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.
The Master of Communication combines fundamental and advanced training in planning, implementing and evaluating communications strategies with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.
Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.
You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.
What you’ll learn
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.
The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:
Communication, Media and Creative Industries
Social Media Management
Industry 4.0 and Society
Digital Design
Communication Contexts
Content Creation
Campaigns and Crisis Management
Digital Entrepreneurship.
In your second year, you will undertake either a Masters Research or an industry-focused Professional Project or placement.
Career outcomes
Your career
Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as a:
Strategic communications manager
Social media manager
Marketing manager
Public relations manager
Media adviser
Online editor
Content creator
Copywriter
REQUIREMENTS
Applicants seeking admission to the program will normally have:
- A completed Bachelor degree from a recognised higher education institution; or
- A completed Graduate Certificate from a recognised higher education institution; or
- A completed Graduate Diploma from a recognised higher education institution.
English Language Requirements:
IELTS score of 6.5 (with 6.0 in Reading and Writing); TOEFL iBT score of 79 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 577 with TWE of 4.5; Cambridge CAE/CPE score of 177; Pearson’s test of English (Academic) (PTE) score of 58 with Reading and Writing communicative scores not less than 50; CELUSA score of AE5.
EDUCATIONAL INSTITUTION
The University of South Australia is a globally connected and engaged university with industry-informed teaching and research that is inventive and adventurous. Ranked in the world’s top 50 under 50^ and with 100% of assessed research rated at or above world-class*, the University is young, innovative and offers students the chance to gain real-world experience.Focused on life beyond the classroom, the University of South Australia offers a practical approach to teaching and learning. Degrees are designed in partnership with industry, giving students opportunities to gain the latest insights and trends and ensuring they graduate career ready.^Ranked in the World’s Top 50 Under 50 – Ranked #29, 2021 QS Top 50 Universities Aged Under 50 and Ranked #46, 2022 THE Young University Rankings*2018 Excellence in Research for Australia (ERA), 4-digit Fields of Research
