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Bachelor of Communication and Media (Advertising)

Bachelor of Communication and Media (Advertising)

Overview Advertising is an essential part of commercial and not-for-profit organisations throughout the world, and is a key tool used to grow businesses and communicate to audiences. Learn how to create concepts, understand audiences and pitch effective messages. Learn how to plan, pitch and implement an advertising campaign. Develop your…

Categories
Business And Administrative Studies
University of Southern Queensland (UniSQ)

COURSE DESCRIPTION

Overview

Advertising is an essential part of commercial and not-for-profit organisations throughout the world, and is a key tool used to grow businesses and communicate to audiences.
Learn how to create concepts, understand audiences and pitch effective messages.
Learn how to plan, pitch and implement an advertising campaign.
Develop your expertise across a range of media in both traditional and digital platforms, with a particular focus on social media.

Career outcomes

Graduates will have the skills needed to gain employment in careers such as a copywriter, ad creative, advertising sales executive, marketing and communications officer, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator.

Other majors

Digital Media
Documentary Production
Journalism
Marketing
Professional Photography
Public Relations
Software Application Development

REQUIREMENTS

Applicant must have Australian year 12 level or equivalent.

Students from different country must have qualifications equivalent to Australia.

English language requirements

IELTS (Academic only) – Overall minimum score of 6.0 and no individual band score of less than 5.5; TOEFL (internet based) – Overall minimum score of 80 and no individual skills score of less than 19; Pearson (PTE Academic) – Overall score of 50 and no individual Communicative Skills score of less than 50; Cambridge C1 Advanced C2 Proficiency – Overall minimum score of 169 with no less than 162 in each skill.

EDUCATIONAL INSTITUTION

University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.1          QS Stars World University Rankings, 20242          Times Higher Education World Universities Rankings, 20243          Times Higher Education Young Universities Rankings, 20244          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.

1          QS Stars World University Rankings, 2024
2          Times Higher Education World Universities Rankings, 2024
3          Times Higher Education Young Universities Rankings, 2024
4          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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