Master of Marketing Management
Master of Marketing Management
Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being. The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You…
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COURSE DESCRIPTION
Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being.
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more.
Course objectives
The role of marketing is to contribute to organisational sustainable performance and profitability, while providing meaningful value for consumers and for society at large. The Master of Marketing Management offered by the Tasmanian School of Business and Economics expands on key elements of marketing theory in the business to consumer context taught at an undergraduate level, as well as adding subjects such as Business to Business Marketing, Digital and Social media Marketing, Consumer Analytics, New Product and Service development and Brand Management.
Learning and teaching in this program focus on key areas of marketing theory and practice. The program takes a structured, scaffolded approach over the 4 semesters of the curriculum (FTE), where knowledge, skills and graduate attributes are built over time through an integrated and complementary set of marketing units.
Graduates will be qualified to become marketing executives with the capacity to reflect on experiences and interpret complex information and practices through research and inquiry. Graduates will be equipped for work in areas such as: brand management, marketing management, marketing analytics and metrics, customer insights, marketing research, product and service development, sales management, digital marketing, customer relationship management and services marketing. Graduates can expect to gain employment in positions such as: Marketing Manager, Brand and/or Product Manager, Marketing Consultant, Research Analyst, Sales Executive, Social Media and Digital Marketing Specialist, Account Manager and Advertising Manager.
Learning Outcomes
Apply contemporary marketing philosophies, theories, and principles to address and solve marketing problems and opportunities in a variety of contexts.
Utilise advanced marketing language and communication skills (written and oral) to persuade diverse stakeholders, and negotiate mutually beneficial outcomes.
Execute market research to solve complex marketing problems.
Critically reflect upon contemporary marketing practices and the impact on your personal and professional development independently and collaboratively.
Research, plan, implement and manage marketing projects to deliver outcomes within specified deadlines while employing ethical and sustainable practice.
Career outcomes
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. Our Master of Marketing program will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
Marketing Manager
Brand and/or Product Manager
Marketing Consultant
Marketing Research Analyst
Digital Sales Executive.
REQUIREMENTS
Admission to most masters by coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor degree.
In addition to the entry requirements for international applicants must also provide one of the following: IELTS with an overall Band of 6.5 and no Band less than 6; orTOEFL (iBT) overall score of 88 (no individual skill must be lower than Reading 16; Listening 16; Speaking 18; and, Writing 22); or PTE Academic overall of 58; or provide evidence that you have studied for 1 year full-time with English as the sole medium of instruction and examination; or UTAS English EAP2 65% (no individual score less than 60%).
EDUCATIONAL INSTITUTION
The University of Tasmania was officially founded on 1st January 1890 and is located at Sandy Bay, Tasmania. In addition to the main campus at Sandy Bay, it also operates out of the Newnham Campus and the Cradle Coast Campus. The most popular courses offered are the environmental studies that include wilderness management, marine sciences and indigenous studies in Tasmanian literature. Other unconventional courses include agriculture development, studies on the community and population and ocean study programs. The university also comprises of a Music Conservatorium, Art school and a School of Clinical studies.
