Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses. During your first year…
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COURSE DESCRIPTION
Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.
During your first year you will study core business subjects and in second year you will begin your major in marketing, developing skills needed to manage integrated marketing and communications strategies.
Throughout this degree, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. You will learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.
You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.
After completing the Bachelor of Business (Marketing), you may enrol in a master’s degree and be eligible for up to four subjects’ credit, reducing the duration to one year. This means you can graduate with your bachelor’s and master’s degree in just four years.
Graduates of the Bachelor of Commerce (Marketing) may also be eligible to apply for membership of the Australian Marketing Institute (AMI); the Australian Market and Social Research Society (AMSRS); and The Communication Council (TCC).
Accreditation & professional recognition: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for. Graduates of the Bachelor of Business (Marketing) may be eligible to apply for membership of the Australian Marketing Institute (AMI); the Australian Market and Social Research Society (AMSRS); and The Communication Council (TCC).
Career opportunities: Auditor; Banker; Analyst; Financial controller; Financial planner; Paraplanner; Accountant; Policy advisor; Business adviser; OHS officer; HR manager consultant; Stock broker; Insurance broker; Fund manager; Exporter/importer; Public relations coordinator; Market researcher; Advertising executive; Brand/product manager; Event manager
EDUCATIONAL INSTITUTION
The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.
