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Master of Marketing and Master of Management

Master of Marketing and Master of Management

This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately. Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36…

Categories
Business And Administrative Studies
University of Wollongong

COURSE DESCRIPTION

This two year packaged degree allows you to complete two master programs in just two years, instead of what would normally take three years to complete separately.

Initially, you will complete your first Master’s program for the duration of one and a half-years. You will then receive six subjects (36 credit points) credit into your second Master’s program, allowing you to complete your second Master’s in two additional trimesters.

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.

Master of Management

The Master of Management provides an opportunity for you to enhance your career opportunities by further developing theoretical and practical skills and knowledge in key management areas.

Graduates of the Master of Management will have examined organisational structures, led and implemented organisational change, managed projects and leveraged organisational competitive advantages in the changing global marketplace.

EDUCATIONAL INSTITUTION

University of Wollongong

The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

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University of Wollongong

The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study - undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

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