Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
Overview Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. Learn relevant marketing theories and principles in a real-world context…
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COURSE DESCRIPTION
Overview
- Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
- Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
- Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
- In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
- Get a bachelor degree in two years study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.
- Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.
Further study
If you’re interested in postgraduate study, you can go on to study the Graduate Certificate of Business (Digital Marketing) or the Graduate Certificate of Business Administration.
Career outcomes
As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.
Other majors
- Emergent Leadership
- Finance
- Human Resource Management
- Information Systems Management
REQUIREMENTS
Applicant must have Australian year 12 level or equivalent.
Students from different country must have qualifications equivalent to Australia.
English language requirements
IELTS (Academic only) – Overall minimum score of 6.0 and no individual band score of less than 5.5; TOEFL (internet based) – Overall minimum score of 80 and no individual skills score of less than 19; Pearson (PTE Academic) – Overall score of 50 and no individual Communicative Skills score of less than 50; Cambridge C1 Advanced C2 Proficiency – Overall minimum score of 169 with no less than 162 in each skill.
EDUCATIONAL INSTITUTION
The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.1 QS Stars World University Rankings, 20242 Times Higher Education World Universities Rankings, 20243 Times Higher Education Young Universities Rankings, 20244 QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022
