Master of Commerce (Marketing)
Master of Commerce (Marketing)
This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice. The course covers aspects of marketing communication, digital marketing and the application of marketing…
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COURSE DESCRIPTION
This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.
The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.
As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest. During your second year of study, you will also have the opportunity to choose a specialisation in Luxury Marketing Management, Digital Marketing or Marketing.
The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.
What jobs can the Marketing Major (MCom) lead to?
Careers
Brand professional
Advertising professional
Public relations professional
Marketing specialist
Media producer
Media buyer
Industries
Advertising
Government
Leisure and tourism
Retail and wholesale
Service industry
Professional recognition
This course has professional accreditation from the Chartered Institute of Marketing.
REQUIREMENTS
Overseas applicants require a qualification that is recognised by tertiary admissions authorities in Australia and considered equivalent to the qualifications listed for entry to this course.
Certificate in Advanced English (CAE): Grade C; and Pearson Test of English Academic: 60. IELTS Academic (International English Language Testing System): Writing, Speaking, Reading, and Listening: 6.0; Overall band score: 6.5; TOEFL (Test of English as a Foreign Language): 79 Overall; Reading 13 Listening 13 Speaking 18 Writing 21.
EDUCATIONAL INSTITUTION
Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population. Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.
