Bachelor of Communication – Web Communication
Bachelor of Communication – Web Communication
This course combines an exciting mix of web design, digital marketing and strategic communication. Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media. Learn about conveying information and…
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COURSE DESCRIPTION
This course combines an exciting mix of web design, digital marketing and strategic communication.
Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.
Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.
3 reasons to study Web Communication at Murdoch
Combine Web Communication with another major including Global Media and Communication, Strategic Communication or Journalism.
There is a strong future growth for advertising, multimedia and web design professionals.
Learn from industry professionals and digital media researchers while working for real clients on campaigns
Develop your skills
Build the knowledge and skills you need to meet your career or study goals. Topics you’ll cover include:
Learning how to write professionally, take a global perspective on issues, argue effectively, act ethically and work cooperatively.
Developing ethical thinking in interpersonal, social and professional contexts.
Developing creative techniques and methodologies towards the creation of communication solutions for organisations.
Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image.
Your career
When you graduate, you might work in strategic communication, web design or digital marketing or in specialised areas such as social media management or search engine marketing and strategy. Careers could include:
Web Communication Specialist
Social Media Consultant
Social Media Analyst
Consultant or Freelancer
Client Production Officer
Web Production and Strategic Consultant
SEO and Social Media Strategist
Digital PR and Marketing Consultant
Digital Account Manager
Professional recognition
Journalism graduates working in industry would be eligible for membership of the Media Entertainment and Arts Alliance (MEAA).
The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA).
EDUCATIONAL INSTITUTION
Murdoch University is based in Perth, the biggest city in Western Australia. It is a world-renowned research university, being a part of the Innovative Research Universities group. It has an impressive reputation for conducting ground-breaking studies, and experienced academics encourage students to be independent thinkers with a focus on the future. Murdoch offers around 230 undergraduate, postgraduate and research programs, and a series of dedicated scholarships for international students to help them with the costs of studying in Australia. The University boasts strong connections with overseas partners, domestic government departments and the wider working community, giving students a perfect springboard to take part in work placements and complete real-world projects in their subject area.
