Bachelor of Marketing and Media and Bachelor of Professional Accounting
Bachelor of Marketing and Media and Bachelor of Professional Accounting
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. The Bachelor of Professional Accounting will enable you to understand the challenges and issues facing the accounting profession at present. It will also help you meet the requirements for membership of accounting professional bodies, including CPA Australia, Chartered Accountants Australia and New Zealand (CA ANZ), the Institute of Public Accountants (IPA) and the Association of Chartered Certified Accountants (ACCA). The degree is fully accredited by each of these bodies.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Study in our state-of-the-art facilities
Access our Finance Decision Lab and incubator, and participate in simulations and workshops. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Career Outcomes
Professions
Accountant
Advertising manager
Auditor
Brand manager
Broadcasting production manager
Business development manager
Business or venture analyst
Consultant
Copywriter
Digital marketing specialist
Financial institution manager
Forensic accountant
Government adviser
Internal communications consultant
Marketing consultant
Merchant banker
Product manager
Public affairs adviser
Stockbroker
Employers
Accounting firms
Auditing firms
Banks and financial institutions
Businesses and corporations
Forensic accounting firms
Government agencies and departments
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
NGOs
Not-for-profit organisations
Private and public-sector organisations
Production studios – film, TV and sound
Publishing houses
Superannuation and insurance firms
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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