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Doctoral Program in Marketing

Doctoral Program in Marketing

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within…

Categories
Business And Administrative Studies
The University of Melbourne

COURSE DESCRIPTION

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organizations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

Fields of research

The world-class doctoral program is structured to allow students to master the fundamentals of research scholarship before progressing to undertake a substantial piece of independent and original research under academic supervision.

Students who progress to the PhD will be supervised by globally-recognized academics in their field of research. Fields of research include:

  • Advertising and communications
  • Consumer behaviour
  • Corporate social responsibility
  • Entrepreneurial marketing and new product development
  • Marketing management and strategy
  • Services and relationship marketing

EDUCATIONAL INSTITUTION

The University of Melbourne

Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.

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The University of Melbourne

Established in 1853, the University of Melbourne enjoys an outstanding reputation with world rankings, consistently being placed as Australia’s leading comprehensive research-intensive university, and is one of the world’s top 50 (as per Times Higher Education World University Rankings 2015 – 2016 and Academic Ranking of World Universities 2015). There are over 80 different undergraduate study areas and over 270 graduate courses at Melbourne for students to choose from. The University has extensive global networks and has seven campus locations across Melbourne and rural Victoria.

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