Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication
Melbourne Polytechnic’s Certificate IV in Marketing and Communication will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years….
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COURSE DESCRIPTION
Melbourne Polytechnic’s Certificate IV in Marketing and Communication will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.
Learn the fundamentals of selling from the experts
You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.
Enter the industry or upgrade your skills
After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.
CAREER PATHWAYS
Where will this take me
This course will provide the essential foundation to your career in marketing and communication. From entry level positions you may, with further study and experience, proceed into management roles across a range of industries.
- Marketing Administrative Assistant
- Public Relations Officer
- Marketing Assistant
- Customer Service Officer
- Advertising Agent
Study Pathways
The Certificate IV in Marketing and Communication BSB40820 may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university.
REQUIREMENTS
Australian Year 11 equivalent or ‘O-Levels’ with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
Academic IELTS 5.5 with no individual band below 5.0. TOEFL iBT: 46 overall; Writing: 19; Speaking: 16; Reading: 10; Listening: 9; Pearson Global Scale of English: – PTE Academic: 42 overall communicative skills: 36, Cambridge English Scale (- Cambridge: First (FCE), – Cambridge: Advanced (CAE), – Cambridge: Proficiency (CPE)): 162 overall individual bands: 154, Melbourne Polytechnic: ELICOS: 2+ ISLPR overall individual bands: min ISLPR 2.
EDUCATIONAL INSTITUTION
Melbourne Polytechnic has been offering vocational education since 1912 in Melbourne. It also provides TAFE, certificate programs, diploma programs and higher education programs for international students. The institution welcomes international students from over 70 countries, across its seven campuses. Melbourne Polytechnic’s strong partnerships with leading organisations and industry-relevant degrees benefit students, and help them gain hands-on learning experience. Its services are of great use to students; starting from bookstores and libraries to restaurants and shops, students can access a range of amenities. In addition, the institution helps students find suitable accommodation options, including both on-campus and off-campus housing.
