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Graduate Certificate in Marketing

Graduate Certificate in Marketing

The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence. You’ll have the opportunity to undertake a hands-on marketing research project and…

Categories
Business And Administrative Studies
Curtin University

COURSE DESCRIPTION

The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas.

You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence. You’ll have the opportunity to undertake a hands-on marketing research project and learn how data analytics is used to guide marketing decisions.

The course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

What jobs can the Marketing lead to?

Careers

Advertising professional

Marketing specialist

Media producer

Media buyer

Public relations professional

Industries

Advertising

Government

Leisure and tourism

Manufacturing

Retail and wholesale

Service industries

What you’ll learn

Demonstrate proficiency in analysing, synthesizing and implementing innovative marketing principles, practices, and strategies

Develop and implement innovative marketing strategies by considering diverse ethical, global, and socially responsible perspectives

Develop real-world marketing solutions through the implementation of research skills and relevant technological applications

Communicate complex marketing information, online and offline, to engage with relevant stakeholders effectively and professionally

REQUIREMENTS

A bachelor degree (or equivalent) in any discipline, or at least 5 years’ relevant work experience.

Certificate in Advanced English (CAE): Grade C; and Pearson Test of English Academic: 60. IELTS (International English Language Testing System) – Listening, Reading, Writing, and Speaking – 6.0; Overall band score 6.5; TOEFL (Test of English as a Foreign Language) 79 (overall) Reading 13 Listening 13 Speaking 18 Writing 21.

EDUCATIONAL INSTITUTION

Curtin University

Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population. Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.

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Curtin University

Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population.
Around 60,000 students from more than 130 countries study a Curtin degree, at locations including Perth, Margaret River, Kalgoorlie, Sydney, Malaysia and Singapore. Our cultural diversity adds a rich and valuable dimension to the campus atmosphere, preparing all graduates to live and work effectively in an increasingly global environment. We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and related sciences. We also have a long-standing focus on Aboriginal and Torres Strait Islander education and culture, supported by our Centre for Aboriginal Studies.
Curtin is widely recognised for its practical research that is focused on solving timely, real-world problems. In recent years our research activity has grown significantly, driving our rapid rise up the international university rankings.
As a university that never settles, we will continue to develop existing partnerships and establish new ones in areas relevant to our research and teaching.

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