Graduate Certificate of Business (Tourism and Hospitality Marketing)
Graduate Certificate of Business (Tourism and Hospitality Marketing)
An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises. The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a…
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COURSE DESCRIPTION
An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.
The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.
The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning.
You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.
If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.
Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.
Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students may be eligible to enter (articulate) into the second trimester of an ICMS master’s degree.
Course Learning Outcomes
Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), graduates will be able to:
Possess an advanced understanding of key management concepts and skills underpinning business operations.
Critique a range of contemporary social, economic, political and cultural factors facing organisations in the new economy.
Communicate effectively with a diverse range of stakeholders.
Synthesise and articulate information in order to generate evidence-based and sustainable solutions for business partners.
Career Options
Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students will benefit from a range of enhanced career opportunities. Graduates will find employment in a range of organisational settings in roles such as
General management
Business strategy
Planning and operations
Sales and marketing
Tourism management
Hospitality management
REQUIREMENTS
Applicants must meet one (1) of the following criteria:
Successful completion of a bachelor degree (AQF7) from an Australian higher education institution or overseas equivalent.
Successful completion of an overseas higher education course of at least four (4) years duration (minimum AQF level 6 or equivalent), with a minimum credit grade average (GPA 3.0 on a 5-point scale).
Successful completion of a recognised Diploma or Advanced Diploma (or equivalent as recognised by the Australian Government’s qualifications recognition tool) with at least four (4) years relevant full-time work experience.
Successful completion of an approved Postgraduate Qualifying Program from an Australian higher education institution or overseas equivalent.
At least five years appropriate full-time managerial or professional experience. (Applicants must demonstrate a recognisable level of responsibility as part of their work experience. Position accountability in a range of areas such as budgeting, staffing, project management, financial management or other relevant supervisory experience should be evident in the applicant’s work history. While senior levels of volunteer experience may be considered, normally the majority of the work should be in a paid, full- time capacity.) Applicants seeking admission on the basis of work experience MUST support their application with evidence outlined in the Admissions Guidebook
Successful completion of at least two award or at least two non-award subjects (at AQF Level 8 or above) from an Australian higher education institution or overseas equivalent
English Language Requirements
- IELTS (academic) – Overall 6.0; Writing 5.5; Speaking 5.5
- TOEFL iBT – Overall 60; Writing 18; Speaking 16
- Pearson (academic) – Overall 46; Writing 36; Speaking 36
- Common European Framework (CEFR) – C1
EDUCATIONAL INSTITUTION
The International College of Management, Sydney (ICMS) is a higher education institution with campuses in Manly and Sydney’s business district. ICMS is a leader in career-focused, quality education and offers bachelor’s and master’s degrees to Australian and international students. ICMS degrees are at the same Australian Qualifications Framework (AQF) level as University degrees. ICMS degrees are recognised by various industry partners over the world.The ICMS applied learning and teaching philosophy delivers a student experience that is both relevant and contemporary to the workplace. ICMS academic faculty have extensive industry experience, high-level qualifications, and a passion for teaching. All ICMS courses allow flexibility to follow your individual strengths and passions.Strongly endorsed and supported by industry, the ICMS Work Integrated Learning (WIL) program is key to the success of ICMS students with work placements built into all undergraduate and postgraduate degrees. Our network of industry partners includes leading organisations in Australia and globally who work with our placement team to provide students with invaluable industry insight and experience. In addition, with the support of these partners, ICMS awards multiple high value scholarships as part of the ICMS Scholarships Program.The iconic Northern Beaches Campus, affectionately called the “castle on the hill”, offers sweeping views over Manly Beach, and contrasts with the modern, vibrant and centrally-located City Campus. Both offer spectacular study locations that would be hard to beat anywhere in the world.ICMS offers everything that a traditional student experience provides, such as sporting teams, student clubs, campus facilities and on and off campus accommodation, but at ICMS you will get the attention and learning supoort to succeed academically. With over 2000 students from more than 50 countries, ICMS offers a social and supportive community in which students enjoy a diverse and personalised learning experience.ICMS offers pathway programs through the Aspire Institute and the International Sport College of Australia (ISCA).
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