Bachelor of Business Majoring in Marketing for the Digital Age
Bachelor of Business Majoring in Marketing for the Digital Age
Kickstart your career with real-world industry experience and knowledge across the business sphere. Be ready today for tomorrow by learning how to analyse current trends to predict future priorities. Pursue profit and manage loss by developing effective strategies that are fit-for-purpose and unique to a business’s needs. Become a professional…
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COURSE DESCRIPTION
Kickstart your career with real-world industry experience and knowledge across the business sphere. Be ready today for tomorrow by learning how to analyse current trends to predict future priorities. Pursue profit and manage loss by developing effective strategies that are fit-for-purpose and unique to a business’s needs. Become a professional who can lead an organisation, support its strategy and innovate its operations.
What to expect
Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.
In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and possible minor.
With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, employability and career development tools prepare you for your final-year capstone subject where students have the flexibility to complete an internship within a local business or multidisciplinary project for an industry partner. Students who work full-time have the option to complete an independent project for their employer.
You can choose from seven business majors. Consult the Handbook for majors available at each campus.
You may also be interested in studying the Bachelor of Business in a joint degree:
Bachelor of Business-Bachelor of Laws
Bachelor of Business-Bachelor of Psychological Science
Bachelor of Arts-Bachelor of Business
Bachelor of Business and Environmental Science
Majors
A major is your chosen area of subject specialisation. JCU’s Bachelor of Business degree has seven majors for you to choose from. You can choose to add a minor to your major, or alternatively choose elective subjects that may interest you or compliment and add strength to your major. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.
Marketing for the Digital Age
Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.
Career Opportunities
JCU Business graduates are multi-skilled and are successful in finding employment in a wide range of industries.
Depending on which major/s you choose, potential careers could include:
Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
Human Resource Manager
Entrepreneur
Project Manager
Operations Manager
EDUCATIONAL INSTITUTION
James Cook University partners with Russo Higher Education Pty Ltd to deliver the programs available at our Brisbane campus.
As a JCUB student you have access to dedicated student support including opportunities for enhanced job-support services, academic learning advisors, counselling, employment assistance, and English language and academic pathways.
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