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Bachelor of Business and Bachelor of Business Analytics

Bachelor of Business and Bachelor of Business Analytics

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COURSE DESCRIPTION

Summary

The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication, teamwork, and sustainable and ethical thinking – which are highly sought-after in today’s rapidly evolving global business landscape. The multidisciplinary Bachelor of Business Analytics – developed and refined in consultation with industry – will provide you with skills in data visualisation, and statistical and analytical tools. You’ll also gain a solid understanding of the context of organisational problems from managerial, financial and human perspectives, so you can make informed and insightful decisions.

Key features

Undertake projects based on real-world scenarios

Complete authentic assessments that progressively build on course material to develop the business acumen employers want. Study how sustainability is influencing business decision-making

Learn how sustainability concerns are impacting business via a dedicated unit in second year and a capstone project in third year. Apply your skills to a real-world setting

Undertake a research methods project in your final year to apply your data analytics methodology in a real-world setting. Study at a globally recognised institution

Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Career Outcomes

Professions

Administration manager

Applications modeller or developer

Behavioural forecaster

Brand manager

Business development manager

Business or venture analyst

Business process improvement specialist

Business process modelling consultant

Business strategist

Consumer insights specialist

Data analyst

Entrepreneur

IT planning manager

Management consultant

Management consultant

Market researcher

Marketing consultant

Public or community sector manager

Recruitment consultant

Employers

Banks and financial institutions

Business analysis firms

Consulting firms

Government agencies and departments

Human resource consultancies

Information technology companies

Insurance firms

Management consulting firms

Marketing and public relations firms

Media, creative or communications agencies

Multinational corporations

Private and public-sector organisations

Private and public-sector organisations

Recruitment agencies

Research institutes

Start-ups

Utilities companies

EDUCATIONAL INSTITUTION

Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.

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Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration.
Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.

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