Bachelor of Marketing and Media and Bachelor of Information Technology
Bachelor of Marketing and Media and Bachelor of Information Technology
Summary The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and…
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COURSE DESCRIPTION
Summary
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context. In the Bachelor of Information Technology, you’ll acquire foundational skills in programming, data storage and modelling, networking and cybersecurity. You’ll develop broad and coherent knowledge and skills from an area of information technology – such as software design and construction, applied data modelling and analysis, or security problem detection and mitigation – and learn how to apply that knowledge to solve real-world problems. And you’ll learn how to relate your knowledge and skills in information technology to a broader societal context, and make sound decisions regarding ethical and security concerns.
Key features
Enhance your learning in state-of-the-art facilities
Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools. Study at a globally recognised institution
Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB). Undertake a degree that’s co-designed with industry
Study a degree designed in collaboration with industry, and acquire skills relevant for the cutting-edge IT careers of tomorrow. Complete an extensive supervised project
Undertake an industry-based project to solve a real-world problem, and be prepared for a successful start to your career.
Career Outcomes
Professions
Advertising manager
Brand manager
Broadcasting production manager
Business development manager
Business or venture analyst
Consultant
Copywriter
Data analyst
Database designer
Digital marketing specialist
Information technology researcher or developer
Internal communications consultant
Marketing consultant
Product manager
Project manager
Public affairs adviser
Security consultant
Software developer
Systems administrator
Employers
Banks and financial institutions
Businesses and corporations
Defence agencies
Government agencies and departments
Marketing and public relations firms
Media, creative or communications agencies
Multinational corporations
Not-for-profit organisations
Production studios – film, TV and sound
Publishing houses
Research and development companies
Retail and e-business companies
Start-ups
Technology and software development companies
Technology and telecommunications companies
Transport, infrastructure and logistics companies
Utilities companies
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
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