Graduate Certificate of Digital Marketing
Graduate Certificate of Digital Marketing
Summary Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era….
Categories
COURSE DESCRIPTION
Summary
Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.
The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.
Key features
Hone your skills in marketing optimisation
Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics. Explore customer-centric marketing strategies
Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment. Study 100 per cent online for maximum flexibility
Gain a professional qualification while studying online, and fit your studies around your work and life commitments. Get the skills you need right now or ladder up to a master degree
Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.
Career Outcomes
Professions
Advertising or marketing communications specialist
Brand manager
Content specialist
Marketing manager
Marketing strategist
Search engine optimisation (SEO) manager
Social media and digital marketing specialist
Social media strategist
Employers
Banks and financial institutions
Business analysis firms
Commercial organisations
Consumer goods manufacturers and retail firms
Government agencies and departments
Industrial and B2B organisations
Marketing and public relations firms
NGOs
EDUCATIONAL INSTITUTION
Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world (ranked #1 in Sydney for graduate employment rate, QS Graduate Employability Rankings, 2022). Uniquely located in the heart of Sydney, Australia’s largest high-tech precinct, Macquarie brings together more than 45,000 students and 3000 staff in one thriving hub of discovery. Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow. We have recently invested more than one billion dollars in our facilities and infrastructure so our students and staff can thrive on a campus that is dynamic, sustainable, and built for collaboration. Students from over 120 countries are warmly welcomed into the Macquarie community and benefit from special ongoing academic, language and wellbeing support throughout their study. Macquarie has one of the most generous scholarship programs in Australia, providing many opportunities each year for international students to undertake studies here.
