Bachelor of Communication in Strategic Communication
Bachelor of Communication in Strategic Communication
People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally. This course will teach you how to communicate and engage with various stakeholders and audiences strategically. You’ll develop digital and traditional communication skills and will learn how to…
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COURSE DESCRIPTION
People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally. This course will teach you how to communicate and engage with various stakeholders and audiences strategically.
You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.
You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.
3 reasons to study Strategic Communication at Murdoch
Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.
What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:
Social media management
Consulting and freelancing
Campaign management
Communication strategy and planning
Web design
Your future career
When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication. Careers could include:
Social Media Manager
Media Advisor
Public Relations Officer or Manager
Strategic Communication Manager
Sponsorship and Fundraising Coordinator
Professional recognition
This course is accredited by the Public Relations Institute of Australia (PRIA).
EDUCATIONAL INSTITUTION
Murdoch University is based in Perth, the biggest city in Western Australia. It is a world-renowned research university, being a part of the Innovative Research Universities group. It has an impressive reputation for conducting ground-breaking studies, and experienced academics encourage students to be independent thinkers with a focus on the future. Murdoch offers around 230 undergraduate, postgraduate and research programs, and a series of dedicated scholarships for international students to help them with the costs of studying in Australia. The University boasts strong connections with overseas partners, domestic government departments and the wider working community, giving students a perfect springboard to take part in work placements and complete real-world projects in their subject area.
