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Graduate Diploma in Web Communication

Graduate Diploma in Web Communication

Learn the essential practical, theoretical and technical skills necessary for digital communication. You’ll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project-based course you’ll cover all aspects of a web communication campaign, from developing digital personae to pitching…

Categories
Media, Social Studies And Communications
Murdoch University

COURSE DESCRIPTION

Learn the essential practical, theoretical and technical skills necessary for digital communication. You’ll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics.

Throughout this project-based course you’ll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You’ll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.

Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.

Your career

This course will prepare you to work across just about any industry or business engaging with the web and social media.

Careers could include:

  • Digital Communication Officer
  • SEO Strategist
  • Digital and Content Manager
  • Social Media Strategist
  • Web Data Analyst.

    • EDUCATIONAL INSTITUTION

    Murdoch University

    Murdoch University is based in Perth, the biggest city in Western Australia. It is a world-renowned research university, being a part of the Innovative Research Universities group. It has an impressive reputation for conducting ground-breaking studies, and experienced academics encourage students to be independent thinkers with a focus on the future. Murdoch offers around 230 undergraduate, postgraduate and research programs, and a series of dedicated scholarships for international students to help them with the costs of studying in Australia. The University boasts strong connections with overseas partners, domestic government departments and the wider working community, giving students a perfect springboard to take part in work placements and complete real-world projects in their subject area.

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    Murdoch University

    Murdoch University is based in Perth, the biggest city in Western Australia. It is a world-renowned research university, being a part of the Innovative Research Universities group. It has an impressive reputation for conducting ground-breaking studies, and experienced academics encourage students to be independent thinkers with a focus on the future. Murdoch offers around 230 undergraduate, postgraduate and research programs, and a series of dedicated scholarships for international students to help them with the costs of studying in Australia. The University boasts strong connections with overseas partners, domestic government departments and the wider working community, giving students a perfect springboard to take part in work placements and complete real-world projects in their subject area.

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