Graduate Certificate in Business (Integrated Marketing Communication)
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Graduate Certificate in Business (Integrated Marketing Communication)
Program overview Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels. Study advertising, consumer behaviour, marketing, public relations and survey research. Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management….
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COURSE DESCRIPTION
Program overview
Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
Study advertising, consumer behaviour, marketing, public relations and survey research.
Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
Study online or on campus for six months full-time or one year part-time.
What to expect?
In a world where everything is digital and a one-size-fits-all marketing approach is outdated, this program challenges you to be innovative and think differently.
As part of this program, you’ll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today’s customer-centric market. To achieve this, you’ll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You’ll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you’ll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development, and process improvement.
EDUCATIONAL INSTITUTION
Study at The University of Queensland. Learn with leading academics in world-class facilities and join the most employable graduates in the state. At UQ you’ll benefit from flexible study options, field trips, lab work, industry placements, research experience, and online study in Brisbane, Australia.
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Queensland University of Technology (QUT) is a Top 180 World University, according to the Times Higher Education World University Rankings 2020. This major Australian university is known as the university for the real world because of its close links with industry, relevant and award-winning teaching and applied research. QUT offers a range of study options across its main campus in Kelvin Grove and through its Gardens Point campus, which is based in the centre of Brisbane. Industry representatives and professionals contribute to course development, adding a practical perspective to theoretical education. QUT’s academic staff consult in industry and work on industry projects which often involve students. The university is home to a total of 52,510 students, out of which 9,769 are international - making for a diverse campus life. QUT is also known for its high student satisfaction, excellent graduate employment outcomes and outstanding alumni.