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Bachelor of Communications and Media

Bachelor of Communications and Media

Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will help set you up for an enriched and creative career in your chosen Industry This course offers a comprehensive study…

Categories
Media, Social Studies And Communications
The Institute of Creative Arts and Technology

COURSE DESCRIPTION

Our Bachelor of Communications and Media has been designed to equip students with skills across Marketing, PR, Digital Design, Branding, Styling, Art Direction, Content Writing and E-commerce. This course will help set you up for an enriched and creative career in your chosen Industry

This course offers a comprehensive study in strategic and creative development, marketing psychology, digital design, digital and social media strategy, the media landscape, media planning, project management and pitching to prepare your for a dynamic and evolving career.

​With elective focus in creative technology, digital marketing, digital design, sports and entertainment management, you will hone the skills needed to think, craft and become an innovative career in your field.

CAREER PATHWAYS

  • Advertising Manager
  • Content Creator
  • Digital & Social Media Manager
  • Digital Marketing Manager
  • PR Manager
  • Sports Analyst
  • Sports Media Manager
  • Video Producer

REQUIREMENTS

Applicants with recent secondary education (within the past two years) Australian Year 12 students.

Applicants with higher education study or who have completed tertiary studies at diploma level or above may be admitted on the basis of previous study.

Applicants with work and life experience (includes those who left secondary education more than two years ago) on submission of a 300-word Personal Statement.

IELTS 7.0 (no less than 6.5) or equivalent

EDUCATIONAL INSTITUTION

The Institute of Creative Arts and Technology

Macleay College is an educational provider with campuses based in Sydney and Melbourne. Some of the study options on offer include the Diploma of Advertising & media; the Diploma of Marketing; the Diploma of Digital Media; and the Diploma of Journalism. It is home to 400 students and offers students a hands-on, personalised study experience- with internships being a part of its educational programs. At the College, students will be taught by staff who are working professionals in the fields they are teaching.

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The Institute of Creative Arts and Technology

Macleay College is an educational provider with campuses based in Sydney and Melbourne. Some of the study options on offer include the Diploma of Advertising & media; the Diploma of Marketing; the Diploma of Digital Media; and the Diploma of Journalism. It is home to 400 students and offers students a hands-on, personalised study experience- with internships being a part of its educational programs. At the College, students will be taught by staff who are working professionals in the fields they are teaching.

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