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BSB60520 Advanced Diploma of Marketing and Communication

BSB60520 Advanced Diploma of Marketing and Communication

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of…

Categories
Business And Administrative Studies, Management, Media, Social Studies And Communications
Training Masters

COURSE DESCRIPTION

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Academic Pathway

Training is delivered in stages which correspond to AQF Levels VI. The preferred pathway for a quali?cation is for students to complete the requirements of the previous level quali?cation before progressing to the next level – thereby achieving more than one quali?cation. Applicants without the previous level quali?cation will be considered if they have relevant quali?cation and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

REQUIREMENTS

Must be 18 years or older.

Must have completed an overseas equivalent of Year 12 (refer to table 1)

Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)

Entry to this qualification is limited to those who:

Have completed BSB52415 Diploma of Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years equivalent full-time relevant work experience.

EDUCATIONAL INSTITUTION

Training Masters

Training Managers (TM), based in the heart of Sydney CBD, is a Registered Training Organisation (RTO) and a CRICOS provider which was established in 2016. TM offers study options in the areas of marketing, business, and IT. Its course curriculum is reviewed by industry experts to ensure relevancy.

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Training Masters

Training Managers (TM), based in the heart of Sydney CBD, is a Registered Training Organisation (RTO) and a CRICOS provider which was established in 2016. TM offers study options in the areas of marketing, business, and IT. Its course curriculum is reviewed by industry experts to ensure relevancy.

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