Bachelor of Communication and Media / Bachelor of Event and Tourism Management (ARMG01.2)
Bachelor of Communication and Media / Bachelor of Event and Tourism Management (ARMG01.2)
Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree. The course will push you creatively and…
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COURSE DESCRIPTION
Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.
The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.
Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.
This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.
Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
work flexibly, collaboratively and autonomously in deadline-driven environments
learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.
Career opportunities
The UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management degree is a unique course that offers highly transferable qualifications that can be used in a variety of industries or jobs, such as:
event manager
conference centre manager
tourism information officer
restaurant manager
public relations officer
marketing manager
festival program director
advertising campaign manager
wedding planner
travel consultant
tourism policy officer
local government economic development manager
tourism research consultant
tourism attraction manager
tourism bus company manager
hotel or resort executive.
EDUCATIONAL INSTITUTION
Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.
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