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Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.2)

Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.2)

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications. In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication….

Categories
Media, Social Studies And Communications
University of Canberra

COURSE DESCRIPTION

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:

learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
develop critical reflection and creative problem-solving skills
learn to apply your professional judgement responsibly and ethically.

Career opportunities

Public relations executive
Publicist
Freelance public relations consultant
Public affairs manager
Corporate communications manager
Community relations officer
Media manager
Communication strategist
Media adviser
Marketing manager
Social media/online community manager
Communication officer or manager
Fundraising/sponsorship manager

EDUCATIONAL INSTITUTION

University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.

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University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.

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