Bachelor of Design / Bachelor of Communication and Media (ARAR02.2)
Bachelor of Design / Bachelor of Communication and Media (ARAR02.2)
Explore the intricacies of design and discover how creativity, form and function can inspire and influence. Then combine this with the hands-on knowledge and experience required of journalists, marketing managers and other media and communications professionals around the world to forge an exciting creative career with tangible results with UC’s…
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COURSE DESCRIPTION
Explore the intricacies of design and discover how creativity, form and function can inspire and influence. Then combine this with the hands-on knowledge and experience required of journalists, marketing managers and other media and communications professionals around the world to forge an exciting creative career with tangible results with UC’s Bachelor of Design/Bachelor of Communications and Media double degree.
As a student of design, your job is to create an experience that is functional, beautiful, intuitive and accessible. As a communications and media student your challenge is to examine creative ideologies, a range of platforms and target audiences and develop solutions to influence change. Together these two disciplines will give you the knowledge and skills to forge a creative career full of inspiration, problem-solving and great stories.
Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC journey.
Combine a Bachelor of Design and a Bachelor of Communications and Media at UC and you will:
identify the different stages of the ‘design for manufacture’ process
gain the knowledge and skills necessary to launch your own interaction design business or seek employment within global markets across all industries.
select appropriate methods, materials and processes for designing and prototyping products
employ innovative use of different visual and emerging media types across print, screen and packaging
develop effective design solutions for specific audiences and learn to apply advanced 2D and 3D digital design technologies
specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
explore narratives that inform, persuade and generate change.
Career opportunities
The career choices are virtually endless with UC’s Bachelor of Design/Bachelor of Communications and Media. Graduates will be able to explore working in a wide range of creative and/or communications roles, such as:
industrial designer
urban planner
set designer
graphic designer
design consultant
digital manufacturing designer
creative copywriter
editor
advertising account manager
content developer
digital media specialist
social media manager
journalist
campaign manager
media or marketing analyst
producer
publisher.
EDUCATIONAL INSTITUTION
Dynamic and vibrant, the University of Canberra (UC) is based in Canberra, the Australian capital. UC is a university for the professions, dedicated to providing immersive student experiences focused on employability outcomes. It is number one in the ACT for graduate employment and salaries for three years in a row (Good Universities Guide 2019-21), in the top one per cent of universities worldwide (The Times Higher Education World University Rankings 2021) and one of the fastest rising in the world (QS 2021). Its location and its regional connections shape the university’s purpose.
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