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Graduate Certificate in Marketing

Graduate Certificate in Marketing

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for…

Categories
Business And Administrative Studies
University of Newcastle

COURSE DESCRIPTION

Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

The Graduate Certificate in Marketing is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited.

What you will study

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. With a strategically based focus on business marketing capabilities, this program will provide you with the know-how to efficiently and effectively communicate with consumers by understanding their behaviour and decision making process.

You have the flexibility to choose one course from a list of directed courses in areas such as digital marketing, brand development and integrated marketing communications depending on your area of interest. You will graduate with a comprehensive understanding of the marketing process and have the ability to plan and implement successful marketing campaigns.

Career opportunities

The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

  • marketing coordinator
  • market research officer
  • media analyst
  • marketing operations specialist
  • marketing manager
  • brand manager

EDUCATIONAL INSTITUTION

University of Newcastle

The University of Newcastle, Australia is a world-class university. Excellence in teaching, research, and the student experience are our focus.

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University of Newcastle

The University of Newcastle is one of the world’s top 200 universities1, known for making a global impact and top 5 in the world for partnering for a more sustainable future2. 

We embrace technology and best practice to deliver the best possible student experience. Our mission is to help students become life-ready graduates. We do this through practical learning, innovative styles of teaching, internationally recognised study programs and world-class research. 

We are number one in Australia for industry collaboration3, our partnerships help our more than 39,000 students4 to be more employable and start on higher salaries than the Australian average5. 

1 QS World University Rankings 2023
2 Times Higher Education Impact Rankings 2022  
3 Innovation Connections IC Report 2014 - 2020 
4 The University of Newcastle Data Warehouse 2021 
5 QILT Graduates Outcomes Survey 2018 - 2020 
 

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