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Bachelor of Communication and Media (Marketing)

Bachelor of Communication and Media (Marketing)

Overview Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application. Develop…

Categories
Business And Administrative Studies
University of Southern Queensland (UniSQ)

COURSE DESCRIPTION

Overview

  • Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels.
  • Learn marketing theories, principles and skills through the combination of theoretical study and practical application.
  • Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Career outcomes

As a graduate, your career opportunities may include marketing consultant, marketing researcher, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.

Other majors

Advertising
Digital Media
Documentary Production
Journalism
Professional Photography
Public Relations
Software Application Development

REQUIREMENTS

Applicant must have Australian year 12 level or equivalent.

Students from different country must have qualifications equivalent to Australia.

English language requirements

IELTS (Academic only) – Overall minimum score of 6.0 and no individual band score of less than 5.5; TOEFL (internet based) – Overall minimum score of 80 and no individual skills score of less than 19; Pearson (PTE Academic) – Overall score of 50 and no individual Communicative Skills score of less than 50; Cambridge C1 Advanced C2 Proficiency – Overall minimum score of 169 with no less than 162 in each skill.

EDUCATIONAL INSTITUTION

University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.1          QS Stars World University Rankings, 20242          Times Higher Education World Universities Rankings, 20243          Times Higher Education Young Universities Rankings, 20244          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.

1          QS Stars World University Rankings, 2024
2          Times Higher Education World Universities Rankings, 2024
3          Times Higher Education Young Universities Rankings, 2024
4          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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