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Graduate Diploma of Business (Digital Marketing)

Graduate Diploma of Business (Digital Marketing)

Overview Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics. Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry. Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business…

Categories
Business And Administrative Studies, Digital Marketing, E-Commerce
University of Southern Queensland (UniSQ)

COURSE DESCRIPTION

Overview

Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.
Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry.
Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change.
Explore topics such a consumer behaviour and marketing strategy development, marketing tools and technologies, and learn to how to use analytics to inform marketing tactics.

Further study

After completing the Graduate Diploma of Business (Digital Marketing), you have the option to take the credit from your studies and go on to complete the Master of Business.

Career outcomes

As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.

REQUIREMENTS

Completion of an Australian university bachelor degree in any area, or equivalent.
or
A minimum of three years’ professional work experience, or equivalent. Further information on admission through work experience is available.

IELTS (Academic only) – Overall minimum score of 6.5 and no individual band score of less than 6.0; TOEFL (internet based) – Overall minimum score of 90 and no individual skills score of less than 20; Pearson (PTE Academic) – Overall score of 58 and no individual Communicative Skills score of less than 58; Cambridge C1 Advanced C2 Proficiency – Overall minimum score of 185 with no less than 185 in each skill.

EDUCATIONAL INSTITUTION

University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.1          QS Stars World University Rankings, 20242          Times Higher Education World Universities Rankings, 20243          Times Higher Education Young Universities Rankings, 20244          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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University of Southern Queensland (UniSQ)

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.

1          QS Stars World University Rankings, 2024
2          Times Higher Education World Universities Rankings, 2024
3          Times Higher Education Young Universities Rankings, 2024
4          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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