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Master of Business (Digital Marketing)

Master of Business (Digital Marketing)

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COURSE DESCRIPTION

Overview

  • Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics.
  • Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry.
  • As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change.
  • Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Career outcomes

Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.

Other specialisations

Finance
Human Resource Leadership
Information Management Systems
Leadership
Managing Cyber Risk
Organisational Project Management

REQUIREMENTS

  • Completion of an approved Bachelor degree in the area of business, or equivalent or
  • equivalent minimum of three years professional work experience (at Skill level 1 -3).

IELTS (Academic only) – Overall minimum score of 6.5 and no individual band score of less than 6.0; TOEFL (internet based) – Overall minimum score of 90 and no individual skills score of less than 20; Pearson (PTE Academic) – Overall score of 58 and no individual Communicative Skills score of less than 58; Cambridge C1 Advanced C2 Proficiency – Overall minimum score of 185 with no less than 185 in each skill.

EDUCATIONAL INSTITUTION

The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.1          QS Stars World University Rankings, 20242          Times Higher Education World Universities Rankings, 20243          Times Higher Education Young Universities Rankings, 20244          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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The University of Southern Queensland (UniSQ) is Australia’s leading regional university. With a strong focus on research, teaching and positive student experience, we provide high-quality flexible programs producing some of Australia’s highest-paid graduates4. Our students benefit from flexible options of on-campus studies, delivered across three campuses in Queensland, Australia, online and multimodal study options and through trusted national and international education partners. UniSQ is ranked in the top 400 universities2 and 58 young universities worldwide3. UniSQ is also rated as a QS 5 Star university and ranked 5/5 stars in Australia for graduate employment and graduate starting salaries1.

1          QS Stars World University Rankings, 2024
2          Times Higher Education World Universities Rankings, 2024
3          Times Higher Education Young Universities Rankings, 2024
4          QILT Graduate Outcomes Survey, Postgraduate Results, 2021-2022

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