Back

Master of Marketing

Master of Marketing

Course summary The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop…

Categories
Business And Administrative Studies
University of Wollongong

COURSE DESCRIPTION

Course summary

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.

This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.

Fee subsidised places available

UOW is offering Commonwealth Supported Places for all of our postgraduate coursework degrees* in 2024. This means the Australian government will subsidise your tuition fees by up to 75%. To be eligible for this fee subsidy, you must meet the following criteria: Be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder. LEARN MORE

*Excluding Graduate Certificate in Business Administration (Executive), Graduate Diploma in Business Administration (Executive), and Masters of Business Administration (Executive)

Distance Delivery Mode

Domestic students have the option to study on campus or via Distance delivery mode. Distance refers to learning activities that do not require you to attend campus, but instead allow you to join pre-scheduled virtual classes.

EDUCATIONAL INSTITUTION

University of Wollongong

The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study – undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

Do you want to Apply to:

Master of Marketing

Add Your Heading Text Here

Please, login or Register to Apply!

Do you need extra info about:

Master of Marketing?

Tell us what else you need to know to Apply
author avatar
University of Wollongong

The University of Wollongong (UOW) is a leading Australian university with an international reputation for academic excellence. It is consistently ranked among the top Australian universities for the quality of its teaching and research. The University offers a wide range of degree programs across all levels of study - undergraduate and postgraduate coursework and research: Engineering and IT, Health Sciences and Medicine; Business and Commerce Applied and Natural Sciences; Arts, Communications and Creative Arts; Law and Education.

Chat with us on WhatsApp
Welcome to Unigrant!
How can we help you?