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Bachelor of Tourism (Marketing)

Bachelor of Tourism (Marketing)

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COURSE DESCRIPTION

A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

REQUIREMENTS

Senior high school certificate that is equivalent to an Australian Year 12 qualification with the required score from the public examination. OR Cambridge GCE Advanced Level Certificate with grade ‘E’ or higher in 3 Advanced Level subjects and 3 Ordinary Level subjects

English language requirements

  • IELTS (Academic Module) – Overall 6.0 (no band below 5.5);
  • TOEFL IBT (Internet-Based) – 79-80 with no band less than 19;
  • TOEFL Paper – 550 (with a min TWE 4.0);
  • TOEFL CBT (computer-Based) – 213 (with a min TWE 4.0);
  • PTE Academic – 54 with no communicative skill score less than 47;
  • TOEIC – Listening and Reading 700 – 780, Speaking 160, Writing 150;
  • CEF – C1;
  • CELS (all skills) – Pass with Merit; ISLPRS (all skills) – 3;
  • FCE (Cambridge) – No;
  • CAE (Cambridge) – Yes;
  • CPE (Cambridge) – Yes.

EDUCATIONAL INSTITUTION

William Angliss Institute, established in 1940, is a Government endorsed specialist training provider for the foods, tourism, hospitality and events industries- based in the Melbourne CBD, Victoria. With around 18,000 students enrolling each year, William Angliss offers a broad range of training and education programs including accredited traineeships and apprenticeships, certificates, diplomas and advanced diplomas, graduate certificates and degrees. More than 90% of its graduates are satisfied with the quality of their training. The number of William Angliss Institute graduates in employment or further training is higher than the average for all Australian TAFEs.

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William Angliss Institute, established in 1940, is a Government endorsed specialist training provider for the foods, tourism, hospitality and events industries- based in the Melbourne CBD, Victoria. With around 18,000 students enrolling each year, William Angliss offers a broad range of training and education programs including accredited traineeships and apprenticeships, certificates, diplomas and advanced diplomas, graduate certificates and degrees. More than 90% of its graduates are satisfied with the quality of their training. The number of William Angliss Institute graduates in employment or further training is higher than the average for all Australian TAFEs.

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