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PDC73742 – Disruption, Innovation and Entrepreneurship
CQUniversity Australia
Overview This online micro-credential will outline the concepts Disruption, Innovation and Entrepreneurship in business. By analysing the elements of group resources, leadership and disruption you will identify how opportunities are created in modern business settings. The role of disruption and innovation in entrepreneurial endeavours is explored…
(AUD) 144 (Full)||Rockhampton
PDC73556 – Adolescent-to-Parent Violence
CQUniversity Australia
Overview This is online micro-credential provides the participant with the skills and knowledge to appropriately identify adolescent-to-parent violence and support families where there is adolescent violence at home. The micro-credential defines adolescent-to-parent violence and highlights the links between adolescent violence and trauma. Participa…
(AUD) 125 (Full)||Rockhampton
PDC73084 – Contracts and Sales of Goods
CQUniversity Australia
Overview In Australia and many other countries, contract law refers to the legal guidelines that regulate agreements between parties. A contract is usually legally binding when the following features are present: an agreement (offer and acceptance); consideration (stipulated return for what is received); intention to form a legal relationship (part…
(AUD) 108 (Full)||Rockhampton
PDC73077 – Online Marketing Strategies in Business
CQUniversity Australia
Overview Digital technologies, globalisation, social media sites and instantaneous modes of communication have altered the landscape of traditional marketing. In some ways, strategic marketing has responded to these changes by shifting its focus to online media platforms. Such online marketing strategies are represented by the online proliferation…
(AUD) 450 (Full)||Rockhampton
PDC73074 – Segmentation, Targeting and Positioning in Strategic Marketing
CQUniversity Australia
Overview This online micro-credential will examine one of the most popular marketing models used in modern business practices. The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focused on product differentiation to a deeper awareness of the consumptive behaviour of c…
(AUD) 117 (Full)||Rockhampton
PDC73073 – The Marketing Plan as an Essential Element of Business Growth
CQUniversity Australia
Overview The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of compe…
(AUD) 162 (Full)||Rockhampton
PDC73071 – The Marketing Mix as a Strategy in Business
CQUniversity Australia
Overview This online micro-credential will examine the features and objectives of the marketing mix. A marketing mix represents the tactics used to execute a company’s marketing plan. The micro-credential will outline various forms that a marketing mix can embody including: Four Ps model, Seven Ps model, and the Five Cs model. Each of the four P’s…
(AUD) 160(Full)||Rockhampton
PDC73069 – Strategic Marketing for Business
CQUniversity Australia
Overview This online micro-credential will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This micro-credential will explore the several key issues in strate…
(AUD) 180 (Full)||Rockhampton
PDC72531 – Product Development and Innovation
CQUniversity Australia
Overview This online micro-credential will begin by discovering the ways that leaders create and promote social innovation within companies. Through examples and case studies, the course will dispel the myth that social innovation is solely an objective of entrepreneurial insight and will encourage you to consider what capacity you have to act as a…
(AUD) 72 (Full)||Rockhampton
PDC72513 – Mistakes Leaders Make
CQUniversity Australia
Overview Leaders love to be associated with success – the creation of new products, the capture of new markets, new inventions and innovations. While most people are aware that business leaders have character flaws, less attention is paid to the genuine mistakes and failures that they make. Success is always accompanied by failure. Business leaders…
(AUD) 180 (Full)||Rockhampton
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